“The caliber of the kataifi pastry lies in its crunchiness, that is accomplished by toasting the pastry right up until golden brown.”

“We don’t just make chocolate bars, we develop will work of artwork that celebrate the loaded history and society of confectionery.”

What is definitely the viral Dubai chocolate bar? We attempted the gooey yet crunchy treat that’s taken in excess of TikTok –

Our flavours really are a celebration of various cultures and traditions in the Middle East. We draw inspiration from beloved treats like dates, baklava, and knafeh, whilst also embracing experimentation and innovation. The beauty of Dubai is its melting pot of cultures, making it possible for us to mix community favourites with world-wide influences.

The “Can’t Get Knafeh of It” bar is special due to its ingredients. It's got crispy kataifi, pistachios, and tahini paste, all in milk chocolate. This mix is as opposed to every other chocolate bar.

The lore made within the bar has hungry social networking buyers drooling. I traveled over an hour to style it for myself (extra on that afterwards), plus the men and women within the room with me were whispering about this hours ahead of it made its night debut.

Meeting His Highness Sheikh Mohammed bin Rashid Al Maktoum was an very Exclusive second for us. We ended up truly touched by his heat and eyesight. To face in the existence of someone whose leadership has formed Dubai into a worldwide hub for innovation was inspiring beyond text. For a homegrown brand name, we have felt supported by this unbelievable Neighborhood from day one, and it's been the driving drive powering our progress and results.

Each time a bite get more info is taken from one of our bars, it ought to be a transformative working experience — prosperous, indulgent, and unforgettable. We’re committed to making use of high quality ingredients that elevate the general practical experience, guaranteeing that our chocolates are not simply treats, but memorable times.

. Although they haven’t expanded globally still, their social networking method has been important to their results.

And as the brand notes, distributors who did manage to get their palms on the real candy are “not storing the Take care of dessert bars in the correct situations and they are marketing them at [thrice] the price.” 

Deal with you to the last word snack with our irresistible chocolate protected pretzels. The ideal balance of sweet and salty flavors.

Just like most foodstuff developments on-line (see: cucumber male, fluffy Coke and the Olympic Village muffins), the moment I finally observed what’s been dubbed the “viral Dubai chocolate,” it had been everywhere. My feeds were, and continue to are, filled with people today cracking open that adhere of sweetness.

Continuously innovate and introduce confined-version seasonal flavors to maintain consumers engaged and excited

The filling is a combination of crispy knafeh bits, pistachio and tahini paste. Outdoors is a milk chocolate shell that’s been hand-splatter-painted yellow and eco-friendly.